For companies headquartered outside of the India, penetrating the India market is an important part of any business strategy. The India market is large, homogeneous, and a traditional leader in most product categories. The rewards of a successful India presence can be extremely gratifying. In addition to the India market opportunity, establishing and maintaining market share in the India can play an important role in maintaining technical advantage and market share in your home market. Commercial success in the India relies on three factors: a strong product, a comprehensive market entry strategy and a strong distribution and sales network. Unfortunately, many companies have failed in their attempt to enter the India market. In most cases, these companies fail because they lack a clear market entry plan and lack experience in the India market.

Your Gateway to Success in India

As a strategic operations, advisory and management consulting firm, The Virtutronix Technology Services can help you:

  • Fine tune your product for the India market.
  • Improve your competitive advantage
  • Plan your market entry, product launch, sales and customer support strategies
  • Establish and manage sales channels
  • Generate sales, manage relationships, and support marketing
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    Critical Issues Challenging You

    The Virtutronix Technology Services can help you answer the challenging operational, sales and marketing questions, such as:

  • Are we ready to enter the India?
  • How can we cost effectively enter the India market?
  • What is the competitive landscape?
  • How do pricing strategies differ in the India?
  • What sales strategy would be most effective?
  • What is the right balance between direct and indirect sales?
  • Who should we approach for strategic alliances and how do we build these partnerships?
  • How do we set up an effective marketing,service and support program?
  • Strategic Business Assessment

    Do you have the resources to enter the India successfully? Entering the India market will take a significant amount of corporate resources and you must be sure that the company can handle the strain it will put on current operations.

    The first step in the program is to evaluate your product and perform an assessment of the company and its operations. This will give us a good indication of your potential for success in the India market. We begin by performing an internal evaluation of the corporation, interviewing key personnel, reviewing available market research, laying out a schedule of milestones, then interviewing key customers.

    At the root of our strategic business assessment is a deep understanding of technology, as well as current and emerging customer needs. Our Strategic assessment may involve determining the best places to allocate corporate resources; identifying shifts in the market and positioning the company for different market scenarios; reviewing the effectiveness of sales channel strategies; assessing a stalled product launch; or develop specific strategic plans to assist business units with new business development,market analysis and improvement in profi tability.

    Market Entry Plan

    Next we will produce a comprehensive market entry plan that will provide you with a road map to introduce, market and distribute your product in the India The Plan will include:

  • An in-depth assessment of the effort required to finalize your product for production and market introduction
  • Development of a market introduction plan which will include: Recommended Pricing Structures, Distribution Channel Recommendations, Budgets, Launch Schedules and Timetables, Advertising, P.R. and Trade Show Strategies
  • Establishment of a target date for the start of sales
  • Development of a unit sales plan for the first twelve months
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    Implementing the Plan

    Using the accumulated information, market insights and decisions made during first two stages of program, we will assist you in executing the plan.We are offering you the opportunity to leverage our marketing, technical, channel management and administrative resources. We are looking forward to being your strategic partner in entering the largest market in the world.

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    Industry Expertise

    The professionals of the Virtutronix Technology Services have in depth experience in a broad spectrum of industries,including but not limited to:

  • Manufacturing
  • Industrial and automotive products
  • Consumer electronics
  • Consumer packaged goods
  • Publishing and media
  • Computer hardware and software
  • Internet and e-commerce
  • Information technology/data services
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